Salesforce Architect

I help global teams ship performant, integrated Salesforce experiences.

Salesforce Tech Lead passionate about turning complex systems into seamless customer experiences. With 6+ years leading enterprise multi-cloud implementations, I’ve built AI-powered automations, and helped enterprise clients modernize how they sell, serve, and scale globally.

Certified Salesforce Application ArchitectDelivered 20+ multi-cloud programs across North America and EMEALed cross-functional teams of developers, solution architects, and business stakeholders

Schedule a Strategy Call Explore My Writing

24+

Enterprise programs shipped end-to-end

10+

Salesforce certifications across architecture, development & data

Trusted

Globally by multiple industries including hospitality, energy, healthcare, retail, and more

Experience

Architecture & delivery leadership

I partner with product, engineering, and operations to guide strategy, design resilient platforms, and deliver measurable outcomes.

Senior Salesforce Engineer · IBM

Apr 2024 – Present

Leading the Experience Cloud transformation for Marriott Vacation Club with a focus on scale, personalization, and performance.

Architected modular LWC libraries powering high-performing booking flows across global markets, ensuring platform’s responsiveness and usability.
Reduced load times by 50% leveraging CDNs, lazy loading, and Platform Cache to serve hundreds of thousands of members.
Automated data harmonization through Master Profile Management and multi-system integrations via REST/SOAP APIs.
Introduced AI-powered Einstein chatbots to streamline support, boosting customer satisfaction scores.

Experience CloudPerformance EngineeringAI Chatbots

Senior Salesforce Engineer · Elsewedy Electric

Jan 2023 – Mar 2024

Delivered a CPQ and analytics platform to orchestrate quoting, pricing, and incentive management across subsidiaries.

Automated complex discounting and approvals while ensuring pricing accuracy via ERP and CPQ synchronization.
Developed self-service automation tools and hosted internal .NET application to accept XLSX files, parse complex data, convert it into structured JSON, and integrate it with Salesforce for seamless data processing and storage, overcoming Salesforce’s limitations in handling complex Excel files.
Integrated Salesforce with the Master Data Management (MDM) system, consolidating customer profiles across 150+ Elsewedy Electric companies. This integration ensured a single source of truth for customer data, enhancing data consistency, reporting accuracy, and cross-company collaboration.
Developed a comprehensive Sales Achievements vs. Target module, calculating performance based on multiple dynamic parameters, including Year, Quarter, Product Category, Producing Subsidiary, and Invoicing Subsidiary.
Built a robust calculation engine to accurately compute sales figures and incentives, ensuring fair and transparent performance tracking.
Mentored LWC and Apex communities, raising code quality and driving engineering excellence across the program.

CPQIntegrationsData ArchitectureMDM

Salesforce Engineer · Lenard Healthcare

Dec 2023 – Present

Integrated Salesforce with Google Cloud Console to enable real-time synchronization using Pub/Sub.
Developed Apex REST API Webhooks to receive Gmail push notifications and trigger Salesforce automation by using Platform Events to fetch and decode Gmail emails.
Built a Customer Portal on Experience Cloud for invoice tracking and return requests, implementing an OTP-based authentication layer for enhanced security.
Optimized email notifications for overdue invoices using Scheduled Flows and Apex Scheduled Jobs, improving communication efficiency.
Designed a custom URL shortening system in Salesforce by generating hex-encoded short URLs and building an LWC to decode and redirect to the full public form URL — eliminating the need for a paid third-party solution, saving the company recurring costs and avoiding quota limitations.
Developed an end-to-end UPS integration in Salesforce to automatically generate and send shipping labels (inbound and outbound) directly to clients, streamlining logistics and improving turnaround time.
Developed LWC components to enable searching, filtering, and exporting invoices in PDF and CSV formats, enhancing user experience and reporting capabilities.

APIAutomationIntegrationSecure Experience

Salesforce Engineer · Cloudzlab

Jan 2020 – Dec 2022

Led digital transformation initiatives for global real estate brands, building secure, data-rich experiences.

Implemented QR code-based access control and real-time lead capture journeys for luxury property developments.
Established rigorous release engineering with change sets, automated Apex tests, and documentation playbooks.
Drove continuous learning across teams, promoting Salesforce best practices and community engagement.

Real EstateAutomationTeam Enablement

Teaching Assistant · AAST

Aug 2020 – Oct 2022

Supported computer engineering students in mastering software development principles, data structures, and algorithms.

Conducted hands-on lab sessions on C/C++, Java, and Python.
Developed and maintained lecture slides, lab manuals, and assignments.
Supported grading, code reviews, and academic projects for 100+ students per semester.

Computer EngineeringTeachingAcademic

Impact

Programs that fused integration, automation, and experience

A sample of initiatives where I drove architecture decisions, stood up automation, and partnered with stakeholders to realize measurable outcomes.

Marriott Vacation Club — Experience Cloud Modernization

Led a full redesign of Marriott Vacation Club’s Experience Cloud portal with Lightning Web Components, delivering a 50% performance uplift and a personalized booking journey for hundreds of thousands of members.

Cut page load times in half using CDNs, caching, and Platform Cache; implemented AI-powered concierge chatbots; unified customer profiles via Master Profile Management.

Experience CloudLWCPerformanceAI Chatbots

Lenard Healthcare — Managed Service

Partnering with Lenard Healthcare to automate the entire communication and billing lifecycle, from quote generation to invoice delivery, payment links, and reminders — all handled seamlessly within the system.

Streamlined invoice and logistics operations by launching a secure Experience Cloud portal with OTP access and integrated UPS label generation. Enabled real-time email synchronization with Gmail and reduced costs by replacing external tools with custom Salesforce solutions.

APIIntegrationAutomationSecure Experience

Elsewedy Electric — CPQ & Analytics Platform

Architected Salesforce CPQ and analytics dashboards for a multi-subsidiary manufacturing leader, streamlining pricing governance and revenue reporting across 150+ entities.

Automated pricing accuracy and approvals, eliminated spreadsheet-based discounting, and empowered sales leadership with real-time incentive tracking.

CPQLightning DashboardsIntegraionData Architecture

IST Networks — Full System Migration

Led the full Salesforce implementation from scratch, aligning the platform with IST Networks’ business processes and integrating customer experience (CX) solutions.

Migrated customer's data from NetSuite to Salesforce, ensuring data integrity and business continuity, with implementation of Salesforce CPQ to automate, optimize quoting and enhancing accuracy while reducing turnaround time.

CPQLead CaptureData MigrationAutomation

Semper Solaris — Field Service Implementation

Used and leveraged Field Service Lightning (FSL) to optimize work order management, scheduling, and on-site service operations, improving efficiency and customer satisfaction.

Orchestrated digital tooling that ensured technicians had the right data, inventory, and automated follow-ups to close work orders faster.

Field ServiceAutomationIOT

WiFi Alliance

Proof of Talent

A&A Optical

Imprimis Rx

Healthcare IT

Expertise

Salesforce architecture with an integration-first mindset

From data modeling and security design to automation and deployment, I help teams deliver composable solutions that evolve with the business.

Salesforce Architecture

Designing resilient multi-cloud architectures with performance optimization baked in.

Sales, Service, Experience, Revenue Cloud & Field Service
Salesforce Platform Cache, Visualforce, Aura, Lightning Web Component (LWC), Async Apex
Enterprise data modeling, MDM, ETL, security, and visibility design
Release orchestration with Gearset, Copado and Git-based CI/CD

Integration & Automation

Crafting seamless journeys through API-first design, event-driven automation, and composable services.

REST/SOAP APIs, Stream, Bulk & Metadata APIs, Tooling API
Platform Events, Pub/Sub, Webhooks, CDC, Push Topics, Scheduled Jobs
.NET, Node.js, SAP, Oracle ERP, and middleware integrations
End-to-end testing, monitoring, and observability

Leadership & Enablement

Elevating teams through architecture governance, coaching, and customer-centric delivery.

Technical leadership across distributed squads
Mentorship in Apex, LWC, and release engineering
Stakeholder alignment and roadmap facilitation
Product strategy, value mapping, and storytelling

Certifications

Salesforce credentials that back the craft

Strategic breadth across integration, data, security, and application architecture.

View Trailhead Profile

Salesforce Certified Platform Administrator II

Salesforce

Salesforce Certified Agentforce Specialist

Salesforce

Salesforce Certified Platform Integration Architect

Salesforce

Salesforce Certified Application Architect

Salesforce

Salesforce Certified Platform Data Architect

Salesforce

Salesforce Certified Platform Sharing & Visibility Architect

Salesforce

Salesforce Certified JavaScript Developer

Salesforce

Salesforce Certified Platform Developer II

Salesforce

Salesforce Certified Platform Administrator

Salesforce

Salesforce Certified Platform App Builder

Salesforce

Salesforce Certified Platform Developer

Salesforce

Testimonials

Trusted by executives and product leaders shipping critical programs

Surbhe Shaw

Senior Consultant · IBM

“Ahmad is my team-mate and we have been working together in the project. During this time, I have worked with him on multiple implementations. What stood out for me was Ahmad's ability to translate complex client requirements into optimum, user-friendly solutions leveraging the different Salesforce platform's features as appropriate based on the scenario. As a programmer, I observed that Ahmad writes clean, uncluttered code following best practices making complex logic appear simple and easy to understand for others as well. Being a technical sound person, Ahmad was always ready to help other team-members and enable them to grow. Personally as well, I was able to learn a lot from Ahmad's technical expertise and in case of any blocker he was the Go-To person for any requirement. Moreover, his knowledge is just not limited to Salesforce, his grasping power on any technology is commendable. Any organization would benefit having a person like Ahmad with his technical acumen, diligence and soft skills.”

Gözde Yesiltas

Developer · Hanseforce GmbH

“Working with Ahmad was an exceptional experience. He is a highly skilled, reliable, and professional Salesforce developer. He took the time to thoroughly understand our requirements, listened attentively, and delivered exactly what we needed. His expertise and knowledge in the field are truly impressive. Communication was clear and timely throughout the project, and he consistently demonstrated transparency and dedication. I would not hesitate to work with him again and highly recommend his services!”

Hodjat Mike

CEO · Lenard Healthcare

“Ahmad is a hardworking and detail-oriented Salesforce developer. While there are times he may not immediately know the solution to an issue, his intelligence and talent enable him to find effective resolutions in a short time. I highly recommend him for his dedication and problem-solving skills. Thank you Ahmad.”

Ready to collaborate?

Let's architect your next Salesforce milestone

Whether you need integration strategy, a performance rescue, or an end-to-end Experience Cloud program, I’ll help you ship with confidence.

Email iam@ahmadezzat.me View more contact options